The poster I re-chose is Bill Taubin's "You don't have to be Jewish to love Levy's" campaign. Bill Taubin was born in Brooklyn, and attended Abraham Lincoln High School. There, he fell in love with design, and went on to work for several Fashion Magazines as their art director, until he finally settled down with the agency of Doyle Dane Bernbach. He was heavily influenced by Alexey Brodovitch (yes, I know that is a weird coincidence) as well as Bill Bernbach.
This particular poster, or series of posters, because there were several in the series, uses the technique of Ethos to make a convincing argument for Levy's Rye Bread. The layout is simple and minimalistic. The tag-line "You don't have to be Jewish to love Levy's Rye Bread" corresponds with the picture of the man (who is not Jewish) enjoying his sandwich. This shows ethos because we trust the person who is enjoying the bread so much, as shown by the satisfied look on his face. It is a simple and effective poster.
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