Started writing copy.
This is Bobby. Hi Bobby. Bobby is a source. What is a source? It is the place where all the messages come from, the birth place of ideas. The source is composed of several layers, like an onion or a cake. Each layer represents a different characteristic of the source. The source produces a message. Bobby wants to tell his friend Sancho about a microphone. This microphone, he says, is awesome. He then sends the message off. The message finds its way through the channel. Here, the message can be interrupted by noise. Noise can change or even stop the message! Watch out Sancho! However, even if the message comes through clean, it can still be read differently by the receiver. Sancho, however receives the message correctly. His characteristics are similar to those of Bobby. Sancho then sends feedback to the source. He says, I agree with what you're saying. This microphone is, indeed, awesome. This feedback could run into the same problem as the original message. Noise could change the feedback as well. When the feedback reaches the source, the process starts all over again.
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