Narrator:
Hello. Today we’re going to learn about the communication model. The communication model has many parts, and can become confusing. But if you break it down to the most basic parts, it becomes quite elementary. Let’s meet Bobby.
Bobby is the source. What is a source exactly?
A source can be almost anyone. The source is where the message originates, the beginning of the conversation. The source contains many layers.
Say Bobby here wants to write a letter to his friend Joe. He needs to sit down and write his message. But what kinds of elements are going to influence Bobby?
For one, his socio-cultural level. Bobby lives in a middle-class family. He goes to high school and has many friends. Bobby is an average American boy. Bobby wouldn’t know anything about living in Africa.
Another factor is his communication skills. Can Bobby communicate his point across clearly? What about Bobby’s knowledge level? Is he well educated?
Finally, Bobby’s attitude towards the subject affects his message. If Bobby is angry or pleased by the subject, it may change the way he crafts his message.
When Bobby is writing his message, he has to keep a several things in mind. First, Bobby must remember to properly encode his message. If he writes his letter in Spanish, his friend Joe won’t understand it.
Secondly, he must think of the content. It must make sense for his friend Joe to understand the intention.
Lastly, Bobby must understand the way he combines the code and content will be the treatment of the message, and this is the most important part. If Bobby writes him message very small, it won’t matter if his language is English and his content is clear, Joe still won’t be able to read it.
Once the message is complete, the source will send it through the channel, which in this case is the United States Postal Service. The mailman will then deliver Bobby’s message to Joe’s house.
However, there may be noise!
Noise can come in many forms. The letter can get lost. The mailman may deliver it to a wrong address. The letter may get dropped in water, or be ruined in some other way. Ultimately noise will distort or disrupt the message.
Nevertheless, if the message comes through without disruption, Joe still has the same levels as Bobby when he is decoding the message. Socio-cultural level, communication skills, knowledge and attitude are just as important in receiver as they are in the source. These factors may cast a different light on the message.
After the message has successfully, or even unsuccessfully reached the receiver, Joe can provide feedback to Bobby. The feedback may run into the same noise as the original message.
When the feedback comes back to Bobby, the whole process starts over again.
And so, we observe the communication model.
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