I have tentatively decided that I will target high school students thinking about design and first year design students as my main audience. They have no idea what design is these days, and even if they do, it may be wrong. This is the first assumption that I will test.
I also plan to test out several design solutions for my project:
Animation - a short clip about design
Exhibit - a small walk through scale model
Interactive - set of flash cards that where person chooses their own path
Booklet - straight read through of material