Type 4 | Conference Theme

type in real environments

it is harder and harder to get people’s attention these days. people have become desensitized to marketing campaigns on tv or billboards. how can designers bring powerful messages directly to their audience? through infiltration of their environment with typography. this conference will explore the ideas of how type can exist in a specific environment. whether it be direct interaction with type, participatory type, analog or hand made, or time based type, it will be a wide field of experimentation. there will be a high focus on content and message in all these type fields and exploration into form and how it relays content.

-dmitri k. and sean s.