More Readings

This Means This, This Means That: User’s Guide to Semiotics

I thought this was quick and interesting read about Symbols. I suppose we need to take caution of how we juxtapose parts of our symbols and even symbols next to other design elements. If we don't do it correctly, the meaning could be completely misinterpreted.


Berlo Reading

Wow. That was a lot to take in. However, I think the most important thing I learned is that designers must look at every last detail, including themselves. Attitude, knowledge and one's own prejudice comes into play more often than we think. We need to be aware of these things and control them. Also, the communication model given by Berlo is very intricate. There are a lot of things I wouldn't have ever thought about, if they weren't presented in such a convincing manner.

Postcard 1

5 proposals

Video: Live Watch

Interesting communication model; lovely music; bit = binary digit; cool stop motion typography; questionable minute-long footage of flying birds for the sake of weak metaphor; was the telegraph still that popular in the 50s? haha, the narrator said "hwite"; looks like the dots are dancing; it really didn't need to be 20 minutes long, maybe 5 tops; narrator's soothing voice putting me to sleep.

Reading Summations

The reading from The Education of a Graphic Designer really struck close to heart because it aligns to a lot of my own ideas about design. Keeping design focused only on design is an erroneous and outdated idea. I know Paul Rand is considered to be a great designer, but it is time we recognize that we are living in a modern age of design. We can no longer keep our eyes blind to other practices. If we are to be effective designers, our knowledge needs to run deeper than purely design. That is not to say that we shouldn't focus mostly on design, but we should at least keep our eyes open to other areas, that would make our design more complete.

"Design should be about meaning, and how meaning can be created."

The Microphone!

Here are some words:

Loud, noise, wire, electricity, concert, singing, song, music, singer, voice, vocal, announcer, important, scream, megaphone, yell, vibration, amplification, sound, karaoke, dance, party, irritating, fun, tool, plug, ear, mouth, vocal chords.

Sounds!

1. Soundmark

2. This was supposed to be my voice overs, but it didn't export correctly, so it's just me yelling "FREAKIN' EGGS!"

3. Instrumental Made of Sound Bytes

Eggs by user1337635

Final Advertisement Re-Design

The original piece I chose to re-design was the Levy's Rye Bread magazine ad. Through careful analysis, I came to the conclusion that the it used the ethos mode of appeal. Therefore I explored both pathos and logos, as a means of persuading the reader to buy Levy's Bread. Logos was the path I choose, however, instead of showing the bread, I chose to exclude it from the piece, only alluding to it through the placement of my type. The icons that I created had to be fun and appetizing, so I made them round and playful. The type, Chaparral, also reflected this playfulness. In the end it was logos, because it persuaded the reader that the only thing missing from the rest of the delicious ingredients was the delicious bread.

Improvements: Visual Language

Happier icons, better images, fixed type, and scaling make for a GGGGGreat! design.


...I hope.

Grids!

3 Concepts For Book

3 Viable Directions

Here we go!

Icons for Poster

Here are some iterations I did for icons, I tried to make them playful and delicious at the same time.



In the end I decided to go with this set.

Song Choices

I've picked a couple of good ones.

Ween - The F***ked Jam (instrumental)

I've chosen this song because it changes the context of the movie. It gives the clip a different mood.

The Books - Take Time (lyrical choice)

Takes time to cook an egg.

More Iterations

Logos




Pathos

Jumping Jesus! PSYOP!

This studio is amazing. They are US company that does motion graphic. They mostly do commercials for big named companies, but I strongly suggest you watch ALL their videos, they are incredible.

PSYOP

How about that for some visual inspiration?

Vislang: Trying to Create a Word Mark

Here are a few attempts at creating a word mark for Levy's. I cut the sharp corners of the Chaparral Bold font to create a softer, lighter feel to the letters. While they are still slab serif, the have a much easier sensation about them.

Final Animation

Untitled from Dmitri Kozlov on Vimeo.

Welp. It all came together. I learned a lot about story boarding and how it helps me cut down the unnecessary parts and keep the narrative moving. Also, transitions helped me create ties between my live-action and stop-motion aspects of the animations.

Tender Buttons: Final

The idea behind my design was to play off the rhythm and repetition of the words and paragraphs. Her ideas are wild, very sound based. The sounds vary with each word, and there is a definite rhythm to all her poetry. I tried to reflect that through the compositions of each poem. However, I also wanted to contrast that with a rigid, functional structure of the other elements which lead you to the poetry.

You Like It Kidwell?!

You Better!

And the cover too!?

Progress!

A slew of iterations on my logos direction.

More Animation

Design Direction

Rendering




Layouts

Iterations

Some Fixin' Up

Eh, eh?