Email Header
Online Button
Actual Buttons
Directional Signage
Tote Bag
The concept behind my identity is of visual abstraction. I wanted to represent several things with the multi-colored rectangles. Firstly, I wanted the most literal level of paper, or pieces that would belong in a portfolio, or even the outsides of the portfolios themselves. On the deeper level I wanted each square to represent an individual student and their personality. The colors were chosen to highlight the difference between all students and also to give it a lighter mood, inviting students to come and have fun.
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